Hi-tech Products News
- NBC, Fox launch ad-supported online video site
Date: 29-Oct-2007 Sources: (Xinhua Online)
NBC and Fox launched a test version of Hulu.com Monday, an advertising-supported online video site, hoping to grab viewers from Google Inc.'s YouTube.
The site, developed by News Corp. and NBC Universal, a unit of General Electric Co. offers free viewing of full-length films and TV episodes -- including current shows such as NBC's '30 Rock' and Fox's 'The Simpsons,' as well as older shows such as 'Lou Grant' and 'Lost in Space.'
Its movie offerings will consist of films that have already been edited for television broadcast, which will contain short ads online in the places where they would appear on TV.
It will host programming from the two networks, as well as TV shows and films from Sony Corp. and Metro-Goldwyn-Mayer Inc.
'Consumers identify with shows and films,' rather than networks, Hulu chief executive Jason Kilar said. 'When you aggregate great content together, it makes things easier for the user.'
Hulu's debut comes amid tensions between entertainment companies and popular online video sites, such as YouTube, where unauthorized clips from shows often appear.
The final version of Hulu.com will premier in a few months according to the broadcasters.
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