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  • Baidu set to enter Japanese market
    Date: 6-Dec-2006 Sources: (Shenzhen Daily)

    BAIDU.COM, the most used search engine in China, is going to enter the Japanese market next year as a major step to expand overseas and increase its international influence, the firm said Monday.

    A Japanese version site of the search engine will be set up at a proper time together with a branch in Japan, company officials said. 'We believe in our proven strength in non-English language search,'said Robin Li, chairman and chief executive officer of Beijing-based Baidu.com Inc, in a statement Monday. He said the high Internet penetration in Japan, as well as similarities between the Chinese and Japanese languages 'make this market an ideal next step for Baidu.'



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