Information Technology News
- Sohu scores with videos of matches
Date: 14-Nov-2007 Sources: (Xinhua Online)
BEIJING, Nov. 14 -- Chinese portal Sohu.com gained the rights to show match videos of 16 English football clubs on its site yesterday, banking that Chinese football fans' enthusiasm for the English Premier League will boost its traffic and lure more advertisers.
It marked the latest move by Sohu, the only official Website partner of 2008 Beijing Olympics, into sports content as it competes fiercely against rivals like Sina.com, but it may also push its overall advertising sales costs high
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