Others News
- Guangdong News
Date: 18-Apr-2007 Sources: (Shenzhen Daily)
THE College of Mass Communication at Shenzhen University has joined hands with media research firm AGB Nielsen in media research.
Under an agreement signed Friday in Shenzhen, AGB Nielsen and the College of Mass Communication will focus their cooperation on television audience measurement research, which they hope can help domestic television stations. The two sides will also cooperate in media training and project development. AGB Nielsen Media Research is a joint venture between AGB Group and Nielsen Media Research International and it specializes in television ratings research.
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