Travel News
- Chinese tourists likely to spend more in Europe
Date: 6-Nov-2007 Sources: (Shenzhen Daily)
TOURISTS from China's three key cities of Beijing, Shanghai and Guangzhou are inclined to spend more in trips to Europe than to other places in the world, a report released by Nielsen has said.
The Nielsen China Outbound Travel Monitor 2007 found that among outbound travellers from the three cities, those to Europe were the biggest spenders, splashing out an average of US$5,253 per person.
Travelers to Asia spent just a bit more than a third the amount of those to Europe, reaching US$1,904 a head, with the exception of those to Hong Kong and Macao, where the average per capita spending was US$2,185, reflecting the two destinations' status as shopping and entertainment centers, according to the company.
On average, Chinese outbound travellers spent nearly US$3,000 per trip per person, which included expenses prior to the trip, such as prepaid packages, airfares and accommodation, revealed Nielsen's survey based on a combination of telephone and online interviews.
'Asia remains the most popular destination for Chinese travellers because of the region's proximity. However, trips to Europe and America are increasing rapidly in numbers, particularly when it comes to business travel,'said Grace Pan, head of Travel and Leisure Research for Nielsen Company China.
'We also found that while most Chinese travellers were still focusing on budget travel, there was a fast-emerging affluent market group prepared to indulge themselves in luxury travel,'Pan said.
Nielsen's survey showed more than one-third of Chinese outbound travellers from the three cities chose to stay in four-star hotels, with a further 10 percent opting for five-star luxury accommodation when heading overseas
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